Become a Consumer Experience Architect

Are you both a creative problem solver and a leader? A Bachelor of 科学 在市场营销 from UNE will prepare you for a rewarding marketing career at the intersection of culture, 技术, 和业务.

The media landscape is rapidly changing. Learn how to adapt to new consumer behaviors through strategic planning and 技术. Our experiential approach takes you from internships through our strong partner network, to competitions in interdisciplinary innovation challenges, to creating marketing plans that bring new products and services to the public.

You’ll graduate with a wide range of skills that position you for a career directing strategic marketing campaigns in any industry.

Note: The Marketing degree program is available beginning in fall 2024 for those who started at UNE as first-year students in fall 2023 (class of 2027) and later.

Image of student in green shirt standing in front of class

为什么一个 for your degree 在市场营销

UNE’s Marketing degree program gives you the flexibility to complete a major or minor that empowers you to guide strategic marketing campaigns that make an impact. Learn how to lead business accounts with coursework that covers the full span of marketing ideologies.

  • Hands-On Learning — 应用 marketing principles to real-world business plans
  • Learn from experienced professors with insider marketing experience
  • Dig deep with internships in partnership with regional businesses
  • Learn to lead within creative and 通信 teams
  • Partner with the 创新办公室 and Makerspace on interdisciplinary projects
  • Gain up-to-date practice with all media channels
  • UNE is Maine’s #1 college for getting a job after graduation - Zippia 2023

Marketing Program 招生 信息rmation

The Marketing degree program is available beginning in fall 2024 for those who started at UNE as first-year students in fall 2023 (class of 2027) and later.

你要学什么?? Marketing Degree Curriculum Overview

With a comprehensive understanding of consumer behavior, 市场研究, 广告, 数字营销, 销售管理, our curriculum will help you bring creative marketing ideas to reality.

Some of the exciting courses offered:

  • 科技创新
  • 数字营销
  • 社交媒体营销
  • 销售管理
  • 消费者的行为
  • 战略企业营销
三个学生一起工作

Career Paths for Marketing 专业

Job growth for marketing positions is projected to be 10% (Lightcast, 2023). Career paths in marketing are diverse, offering recent graduates a variety of professional avenues.

Our graduates have access to many exciting career pathways, including:

  • 营销总监
  • 品牌经理
  • 数字营销经理
  • 社交媒体经理
  • 市场研究分析师
  • 广告客户经理

正规澳门赌场网络市场营销副修

Our minor 在市场营销 represents a focused effort to provide you with training across a broad and dynamic field. The minor complements a variety of bachelor’s degrees, 比如工商管理, 通信, 数据科学. 辅修课程包括:

  • 广告
  • 消费者的行为
  • 数字营销
  • 全球营销
  • 社交媒体营销

The Marketing minor is available beginning in fall 2024 for those who started at UNE as first-year students in fall 2022 (class of 2026) and later.

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The Marketing degree program is available beginning in fall 2024 for those who started at UNE as first-year students in fall 2023 (class of 2027) and later.